Using Screaming Frog for Custom Extractions
Digital Marketing | SEO

Using Screaming Frog for Custom Extractions

Reading Time: < 1 minutes The Screaming Frog (SF) SEO Spider tool is a fantastic tool for SEO and finding technical errors which are affecting your website’s rankings on Search Engine Result Pages (SERPs) but did you know you can extract custom information from websites using the Screaming Frog tool? Explore the Screaming Frog tool today! By downloading it from…

What is Ahrefs Webmaster Tools?
Digital Marketing | SEO

What is Ahrefs Webmaster Tools?

Reading Time: 2 minutes The Ahrefs Webmaster Tools platform was released last year and is a fantastic free version of the Ahrefs platform which allows you to scan your website and track some SEO metrics. Let’s explore the platform! Website Setup Ahrefs Webmaster Tools allows you to either connect your website through Google Search Console or through verification through…

Free Google Tools for SEO, Digital Marketing and your Website
Digital Marketing | SEO

Free Google Tools for SEO, Digital Marketing and your Website

Reading Time: 2 minutes Google offers a wide range of free tools that you can use to help you improve your website and SEO. Thanks to Chris Grice and Karen Grice from Tree Frog Digital for the very informative Chester Marketing Club September event about the Google Tools available to help you with your SEO. You can now find Chris Grice’s…

How to optimise your WordPress SEO
Digital Marketing | SEO

How to optimise your WordPress SEO

Reading Time: 2 minutes Let’s improve your WordPress SEO! This blog post will give you some tips to help you improve your WordPress website’s Search Engine Optimisation. WordPress SEO Plugin There are many Search Engine Optimisation plugins available, but the one I recommend is Yoast SEO. Yoast SEO has a great User Interface and allows you to easily optimise…

4 Ways to Improve Your Technical SEO for Better Search Rankings
Digital Marketing | SEO

4 Ways to Improve Your Technical SEO for Better Search Rankings

Reading Time: 3 minutes This blog will explore how Technical Search Engine Optimisation (SEO) can help improve your website’s rankings, specifically focusing on how you can optimise your WordPress Website with Technical SEO In this months blog we will explore this following Technical SEO techniques to improve your search rankings: Minify HTML, JavaScript, CSS and Caching to help improve…

What are Google Core Web Vitals?
Digital Marketing | SEO

What are Google Core Web Vitals?

Reading Time: 2 minutes Google’s Core Web Vitals; the next Algorithm update will come out in May, but how will this affect your websites search engine optimisation (SEO) and how can you make sure that your website won’t be affected by the Google Algorithm update? Google’s update will fully bring page experience for users into ranking factors for websites….

What is Ubersuggest, and how can you use it?
Digital Marketing | SEO

What is Ubersuggest, and how can you use it?

Reading Time: 3 minutes What is Ubersuggest? Ubersuggest is a fantastic free SEO tool which specialises in helping you generate new keyword ideas. The tool is owned by one of the most well-known Digital Marketers, Neil Patel. Ubersuggest lets you analyse your traffic, helps you get keyword ideas for your website, complete a site audit, and look at backlinks….

Free SEO Tools to help you increase website visitors and build brand awareness
Digital Marketing | SEO

Free SEO Tools to help you increase website visitors and build brand awareness

Reading Time: < 1 minutes There is a range of Free SEO Tools which will enable you to check the SEO performance of your website and give you ideas for content on your website/blog. Explore the SEO tools I recommend to help improve your website search rankings: SEO Tools: Tool 1 – Answer The Public The ‘Answer The Public’ tool…

Five Effective Tools for Social Media Marketing
Digital Marketing

Five Effective Tools for Social Media Marketing

Reading Time: 2 minutes There are many Social Media Management Tools which you can use to help you be more productive with your social media presence. In this blog we will be exploring five free tools which you help you. Tool 1 – Scheduling Tools There are many Scheduling Software that you can use to help you schedule posts in the…

How to use the SOSTAC Model
Digital Marketing

How to use the SOSTAC Model

Reading Time: 2 minutes The SOSTAC® Model was first developed by P.R. Smith in the 1990s, and then later written in his book Strategic Marketing Communications (2004). SOSTAC® – An acronym standing for ‘Situational Analysis, Objectives, Strategy, Tactics, Action and Control’. The model is very useful when analysing the current Social Media use of a company or charity and also enables the…