Free Google Tools for SEO, Digital Marketing and your Website
Digital Marketing | SEO

Free Google Tools for SEO, Digital Marketing and your Website

Reading Time: 2 minutes Google offers a wide range of free tools that you can use to help you improve your website and SEO. Thanks to Chris Grice and Karen Grice from Tree Frog Digital for the very informative Chester Marketing Club September event about the Google Tools available to help you with your SEO. You can now find Chris Grice’s…

4 Ways to Improve Your Technical SEO for Better Search Rankings
Digital Marketing | SEO

4 Ways to Improve Your Technical SEO for Better Search Rankings

Reading Time: 3 minutes This blog will explore how Technical Search Engine Optimisation (SEO) can help improve your website’s rankings, specifically focusing on how you can optimise your WordPress Website with Technical SEO In this months blog we will explore this following Technical SEO techniques to improve your search rankings: Minify HTML, JavaScript, CSS and Caching to help improve…

Free SEO Tools to help you increase website visitors and build brand awareness
Digital Marketing | SEO

Free SEO Tools to help you increase website visitors and build brand awareness

Reading Time: < 1 minutes There is a range of Free SEO Tools which will enable you to check the SEO performance of your website and give you ideas for content on your website/blog. Explore the SEO tools I recommend to help improve your website search rankings: SEO Tools: Tool 1 – Answer The Public The ‘Answer The Public’ tool…

How to use the SOSTAC Model
Digital Marketing

How to use the SOSTAC Model

Reading Time: 2 minutes The SOSTAC® Model was first developed by P.R. Smith in the 1990s, and then later written in his book Strategic Marketing Communications (2004). SOSTAC® – An acronym standing for ‘Situational Analysis, Objectives, Strategy, Tactics, Action and Control’. The model is very useful when analysing the current Social Media use of a company or charity and also enables the…